South Korea - new wave, old wave
The soaring popularity of Korean pop culture in neighbouring Asian countries has been much analysed in the media for the last 5 years or so. In China the term 'hallyu' was coined to describe this 'Korean wave', but you can have too much of a good thing.
A recent report in the Korean media noted that, for things like TV shows, Korea's output had a cultural resonance in places like China and were cheaper than Western imports. However, they've now become so dominant some sort of artistic protectionism is feared more from the JoongAng Daily...
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